Video-based learning solutions have revolutionized how organizations handle their training and development exercises in recent times. As digital learning continues to evolve, companies are shifting from eLearning into engaging and visual formats that allow learners to develop more interest in the learning.  A recent report states that by the year 2025, videos will occupy 82% of the global consumer Internet traffic, and video streaming will encompass 91% of the world Internet traffic. This is indicative of the ever-increasing dominance of video content and the promise it holds for revolutionizing learning spaces, but more so in the workplace.

The Impact of Visual Narratives in Learning

Video-based learning solutions are about so much more than a trend; they are an enabler for overcoming the challenges of distant learning and employee engagement. One of the most important tenets of successful video-based learning is visual narration. Visual narration captures attention, makes the reader understand even intricate pieces of information much better, and, most of all, allows knowledge retention for longer periods. From onboarding to skill development, video learning is the best bet for organizations wanting to provide dynamic learning experiences.

So, how does one develop influential and compelling visual stories that speak to learners?

Blending technical accuracy with creative storytelling will be the trick there. Organizations can use video-based learning solutions to curate compelling content to teach, inspire, and engage employees.

Pain Points in Traditional Learning Approaches

Despite increased demand for video-based learning, many organizations are still battling old-school training methods. While traditional e-learning modules have become monotonous, resulting in poor engagement and retention, virtual classroom software often shared as lengthy PowerPoint overwhelm and disengage employees.

More importantly, employees find it challenging to relate to complex topics that are often text-heavy without any interactions. A lack of interactive learning experiences might easily lead to low rates of course completion and wasted resources.

How Video-Based Learning Solutions Address These Issues?

Video-based learning solutions that address pain points provide learners rich, interactive content that educates and engages them. The easier it is for people to digest information in bite-sized videos, the more time employees have to focus on complex ideas at their own pace for better comprehension and knowledge retention.

For example, videos that showcase real-world scenarios allow the learners to steer toward problem-solving and decision-making behaviors at their workplace. Video-based training outdoes other methodologies when converting seemingly passive learning behaviors into interactive ones.

Video content provides a flexible learning environment, which is critical in the new remote work culture. With virtual classroom software, employees can participate in live interactive sessions, discussions, and real-time assessments, regardless of location.

Crafting Effective Visual Narratives for Learning

When creating video content, the key to success lies in designing a narrative that is both informative and emotionally engaging. Here are some critical components to consider:  

1. Start with a Story: It starts with a great story for each video-based learning solution. Identify what’s at the heart of your message, build a storyline around that, and remember that a story connects with your viewer’s emotions to create a memorable learning experience. 
2. Use Visual Elements to Reinforce Learning: Use graphics that could include animations, charts, and diagrams to explain key points. These elements break down complex information into digestible parts but could help maintain engagement on visual stimulation.
3. Incorporate Real-World Scenarios: It is even possible to maximize the effect of your video by using case studies or scenarios that reflect real life. For example, show people how to apply new skills in practical settings, thus working on both understanding and motivation.

Microsoft’s Approach: A Case Study in Video-Based Learning 

One such organization that has used video to good effect to change its learning policy is Microsoft. They wanted to redesign their Education Transformation Survey by developing an organizational tool supported with video elements. The key problems that emerged were stability to the platform, perfect alignment of survey questions with contemporary pedagogical principles, and further great improvement in user experience.

They conducted hundreds of focus group interviews with educators across three continents and gathered insights on the changes they could bring to video content. When mapped with case studies and visual storytelling techniques, the survey results led to an update of the content in place, and usage shot up by 33% within two months of deployment. In addition, the interesting narratives included in learning videos attracted a large volume of leads for the digital transformation of classrooms for Microsoft.

Benefits of Video-Based Learning for Organizations

Organizations can significantly enhance their employee training programs by adopting video-based learning solutions. Here are some of the core benefits:

• Increased Engagement: Videos are naturally more engaging than traditional text-based content, holding employees’ attention longer.
• Flexibility: Employees can access video-based content anytime, anywhere, allowing for a self-paced learning experience that fits into their schedule.
• Retention and Recall: Studies show that learners retain up to 95% of the information presented in video form, compared to only 10% when reading text.
• Improved Communication: Visual narratives clarify complex concepts, making it easier for employees to grasp and apply new information.

Partnering with Apposite Learning

Eventually, an organization must provide its employees with learning beyond paper materials. Enhanced engagement and interactivity in material correlate positively with improved learning outcomes. Apposite Learning has successfully provided video-based learning solutions for over a decade successfully for clients such as Microsoft, making results-driven learning strategies interesting. You want to implement virtual classroom software, or maybe you just want to enrich what you’re already doing with an existing training program. The customized solutions from Apposite Learning cater to your business needs.

Ready to craft engaging visual narratives for your organization? Contact us today to discover how video-based learning can transform your corporate training efforts.