Privacy Policy – Apposite Learning Solutions 

Our Commitment to Your Privacy 

At Apposite Learning Solutions, we believe privacy is a fundamental right. We are committed to protecting your personal information and being transparent about how we collect, use, and safeguard your data. This policy explains our privacy practices in clear, understandable terms. 

Our Promise: We never sell, rent, or trade your personal information to third parties for their marketing purposes. 

 

  1. Information We Collect

Information You Provide Directly 

We collect personal information when you: 

  • Request a demo or consultation (name, email, company, role, phone number) 
  • Subscribe to our newsletter (name, email, preferences) 
  • Download resources (whitepapers, eBooks, case studies) 
  • Register for webinars or events (name, email, company, job title) 

We clearly mark required fields with an asterisk (*). Optional information helps us serve you better, but you decide what to share. 

Information Collected Automatically 

When you visit our website or use our platform, we automatically collect: 

  • Technical data: Browser type, device information, IP address, operating system 
  • Usage analytics: Pages visited, time spent, click patterns, referral sources 
  • Performance data: System response times, error logs, feature usage 
  • Location data: General geographic location (country/region level) 

Information from Third Parties 

We may receive information from: 

  • Business partners during joint events or co-marketed content 
  • Social media platforms when you interact with our content 
  • Data enrichment services to better understand your professional context (with your consent) 

 

  1. How We Use Your Information

Primary Purposes 

  • Service delivery: Providing demos, consultations, and learning solutions 
  • Communication: Responding to inquiries, sending requested resources 
  • Account management: Managing your platform access and preferences 
  • Product improvement: Enhancing our platform based on usage patterns 
  • Customer support: Resolving technical issues and answering questions 

Marketing and Engagement 

  • Relevant content: Sharing industry insights, product updates, and educational resources 
  • Event invitations: Webinars, conferences, and networking opportunities 
  • Personalization: Tailoring content and recommendations to your interests 
  • Market research: Understanding customer needs and industry trends 

Legal and Security 

  • Compliance: Meeting regulatory requirements and contractual obligations 
  • Security: Protecting against fraud, unauthorized access, and system abuse 
  • Legal processes: Responding to lawful requests from authorities 

Important: We only use your information for purposes you’d reasonably expect or have explicitly consented to. 

 

  1. Legal Basis for Processing

We process your personal information based on: 

  • Consent: When you’ve given clear permission (easily withdrawable) 
  • Contract: To fulfill our service obligations to you 
  • Legitimate interests: For business operations that don’t override your privacy rights 
  • Legal obligations: When required by law or regulation 

 

  1. How We Share Information

We DO Share Information With: 

  • Service providers: Trusted vendors who help deliver our services (hosting, analytics, email delivery) under strict contractual protections 
  • Business partners: For joint events or co-marketed content (with your explicit consent) 
  • Legal authorities: When required by law or to protect rights and safety 

We NEVER: 

  • Sell your personal information to data brokers 
  • Share your information for others’ marketing without your consent 
  • Provide individual account details to advertisers 
  • Transfer data to countries without adequate protection unless safeguards are in place 

 

  1. Your Privacy Rights

You have the right to: 

Access and Portability 

  • View your data: Request a copy of personal information we hold about you 
  • Data portability: Receive your data in a machine-readable format 
  • Transparency: Understand how your data is processed 

Control and Correction 

  • Update information: Correct inaccurate or outdated personal data 
  • Restrict processing: Limit how we use your information in certain circumstances 
  • Object to processing: Opt out of certain uses, especially for marketing 

Deletion and Withdrawal 

  • Right to erasure: Request deletion of your personal data (subject to legal requirements) 
  • Withdraw consent: Change your mind about previously given permissions 
  • Easy unsubscribe: One-click unsubscribe from all marketing communications 

How to Exercise Your Rights: 

  • Email: privacy@appositelearnіng.com 

 

  1. Data Security and Protection

Technical Safeguards 

  • Encryption: Data encrypted in transit (SSL/TLS) and at rest 
  • Access controls: Role-based access with multi-factor authentication 
  • Regular security audits: Vulnerability assessments and penetration testing 
  • Secure hosting: Infrastructure with enterprise-grade security certifications 

Organizational Measures 

  • Employee training: Regular privacy and security awareness programs 
  • Vendor oversight: Strict contractual requirements for all data processors 
  • Incident response: Rapid detection and response procedures for any security issues 
  • Privacy by design: Privacy considerations built into all new systems and processes 

Data Breach Notification 

If a security incident affects your personal data, we will: 

  • Notify authorities: Within 72 hours where required by law 
  • Inform you: Without undue delay if there’s high risk to your rights 
  • Provide support: Clear guidance on protective steps you can take 

 

  1. Data Retention

We keep your information only as long as necessary: 

Data Type  Retention Period  Reason 
Marketing contacts  Until you unsubscribe + 1 year  Legal compliance and preferences 
Customer accounts  Duration of relationship + 7 years  Service delivery and legal requirements 
Website analytics  26 months  Performance improvement 
Support tickets  3 years after resolution  Service improvement and legal compliance 
Financial records  7 years  Tax and audit requirements 

 

We regularly review and delete data that’s no longer needed. 

 

  1. Cookies and Tracking Technologies

Essential Cookies (Always Active) 

  • Platform functionality: Remembering your login and preferences 
  • Security: Protecting against fraud and unauthorized access 
  • Load balancing: Ensuring optimal platform performance 

Analytics Cookies (With Consent) 

  • Usage insights: Understanding how our website and platform are used 
  • Performance monitoring: Identifying and fixing technical issues 
  • A/B testing: Improving user experience through controlled experiments 

Marketing Cookies (With Consent) 

  • Content personalization: Showing relevant resources and recommendations 
  • Advertising measurement: Understanding the effectiveness of our marketing 
  • Social media integration: Enabling sharing and social login features 

Cookie Control: You can manage cookie preferences through our cookie banner or browser settings. Blocking some cookies may affect website functionality. 

 

  1. International Data Transfers

As a global company, we may transfer your data internationally. We ensure protection through: 

  • Adequacy decisions: Transfers only to countries with EU-approved data protection 
  • Standard contractual clauses: Legal safeguards for transfers to other countries 
  • Binding corporate rules: Internal policies ensuring consistent global protection 
  • Your consent: Explicit permission for specific transfers when required 

 

  1. Children’s Privacy

Our services are designed for business and professional use. We do not knowingly collect information from children under 18. If you believe a child has provided us with personal information, please contact us immediately at privacy@appositelearnіng.com. 

 

  1. Changes to This Policy

We may update this privacy policy to reflect: 

  • Changes in our services or business practices 
  • New legal requirements or regulatory guidance 
  • Technological developments that affect privacy 

How We Notify You: 

  • Email notification: For material changes that affect your rights 
  • Website notice: Prominent notification on our homepage 
  • Version history: Previous versions available upon request 

Effective Date: Changes take effect 30 days after notification unless immediate compliance is required by law. 

 

  1. Contact Information

Privacy Team 

Email: privacy@appositelearnіng.com
Response Time: Within 2 business days for initial response 

Regulatory Complaints 

If you’re not satisfied with our response, you can lodge a complaint with your local data protection authority: 

  • EU residents: Your national data protection authority 
  • UK residents: Information Commissioner’s Office (ICO) 
  • Other jurisdictions: Relevant privacy regulatory body 

 

  1. 12. Definitions

Personal Data: Any information that identifies you directly or indirectly, including name, email, IP address, device identifiers, and behavioral data. 

Processing: Any operation performed on personal data, including collection, storage, use, analysis, sharing, and deletion. 

Controller: Apposite Learning Solutions, as the organization that determines how and why personal data is processed. 

Processor: Third-party service providers who process personal data on our behalf under our instructions. 

Legitimate Interests: Business reasons for processing data that don’t override your privacy rights, such as fraud prevention and direct marketing to existing customers. 

 

This privacy policy demonstrates our commitment to transparency and data protection. We regularly review and update our practices to ensure we meet the highest standards of privacy protection while delivering exceptional learning solutions. 

Questions? We’re here to help. Contact our privacy team anytime at privacy@appositelearnіng.com.